Advertising & Marketing Law Casebook (2012)

AUGUST 2014 NOTE: We have issued a new edition. Find it here: https://gumroad.com/l/vnCkL

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This is a brand-new casebook by Professors Rebecca Tushnet and Eric Goldman. It is the first-ever casebook focused on Advertising Law courses in the law school curriculum. The book PDF runs 870 pages in 16 chapters and is DRM-free. Total download size: ~40MB. See a complete sample chapter for free at http://ssrn.com/abstract=2105713 (Chapter 12: Featuring People in Ads). For more background on this project, see http://blog.ericgoldman.org/archives/2012/07/announcing_a_ne.htm. If you have any questions or problems, contact egoldman@gmail.com. If you are a potential professor of this course, email us for a complimentary copy. We have provided a letter authorizing printing at copyshops if needed. See http://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=1102&context=historical.